Drink, to the detriment of the Irish public it would seem, is getting more and more convenient. These little wonders, a shot of vodka in a sachet, are the latest in a long line of products (apparently not aimed at young drinkers and indeed underage drinkers) which are to face the wrath of taxation. Anyone that regularly quaffs anything from the alcopop line of drinks knows that the government imposes higher tax on these in an effort to reduce their consumption.
Publicans and off licenses are being encougaged not to stock the ‘vodka-in-a-sachet’ and there is widespread concern about how easy it would be to conceal the sachets, for example… getting into a concert with the equivilent of three bottles of vodka taped to your body… But that’s only a theory of course 
Obviously this is the work of an American, Dr. Joe Elia, through the Little Drinks Company, his Dublin based company. Apparently targetted at women in their 20’s and 30’s, Elia must have known that binge drinking teenagers would want to buy these things in their hundreds. Imagine, stick a few of these in your pocket when you head out of the house and any can or bottle of coke/7up/whatever can become a vodka & coke/7up/whatever. Now that’s convenience!
They sound like a brilliant idea to me